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CORPORATE SOCIAL
RESPONSIBILITY A NECESSITY TO NIGERIA BUSINESS ORGANIZATIONS
ABSTRACT
The concept f corporate social responsibility has generated a
lot of controversy over the years. While some executives and economists argue
that the business of business is business alone, some strongly believe that
business should become more involved with public interest.
This study is thus an attempt to have insight into the extent
do which Guinness Nigeria Plc has been socially responsible to the needs of the
different interest groups in the community in which it operates.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
The concept of business social responsibility has continued
to evolve and expand. Currently, the adequate and efficient use of resources to
make profit is still seen as the primary social responsibility of business
organizations.
The idea of corporate social responsibility started in the
early stage of the twentieth century. Interestingly and good enough, it began
from business executives who believed that corporations have an obligation to
use their resources in ways that would benefit the entire society.
Nevertheless, the role of business firms is that of producing
good sand services at a profit social expectations of business have increased
so well that there is a need for social attention in order to narrow the gap
between expectations and response and keep business in tune with the society.
While an organization is concentrated in establishing its goals, objective
developing and executing strategies for achieving its stated purpose, it should
also recognized the fact that it operates within an environment which expects
it to operate in such a manner that would not harm the particular environment.
Furthermore, this issue is so important to business
organization in that if adequately maintained, it brings about good
relationship between the organization and the society. In view of these, study
which is narrowed down to Guinness Nigeria Plc can approximately be described
as one of the most prominent and well-known company in the country. The
company celebrated its 50th year (Golden
Jubilee) in the year 2002. now, it is obvious that it has been in existence
since the past 53 years in Nigeria and the demand for its product, no doubt has
continued to grow and it has indeed remained consistently high all through the
years.
This company majors in the production of small and big
Guinness stout beer, harp, gulder, spasrk, malta Guinness, it also produced
satzenbrau beer. This company has brouches in various pasrts of the country
since early seventies, precisely 1974. its first production plant was
established at Ikpoba scope in Benin city. Till today, the company has
continued to grow and it remains of the most dominant and prominent companies
in the brewery industry.
1.2 STATEMENT OF
THE PROBLEM
A majority of Nigerian business organization have not shown
sufficient interest to social responsibility. At present, many Nigerian
businessmen’s attitude to social responsibility is that of non-challancy, they
don’t see it as their responsibility. Nowadays this belief has resulted in
conflicts especially in this era where
greater number of people now believe that corporation should actively
exist between the people and the organization. For this enhances the smooth
running of business by the organization and maximum support by the society. In
order to the maximum support by the society, the organization has to employ the
following strategies reducing population, plans to educate the people,
institute as public health care, employ the people of the area, it should also engage herself in
environmental protection prgramme, see to the welfare of the people at large.
The issue of corporate social responsibility is treated
within the context of this research work in relation with Guinness Nigeria Plc
Aba activities with respect to consumers, employees and the public (community)
perception to the issue by both community members and management of Guinness
Nigeria seem to differ based on each group preferential needs, motives, valves,
goals and aspirations. Guinness Nigeria is constantly maximizing profit but not
much attempt have been made in balancing ethics with economics. A balance has
to be struck between the actions of Guinness Nigeria which is profit
maximization and the community wants. In the light of the above, this study
attempts to determine the extent at which Guinness Nigeria Plc Aba has been
socially responsible to the needs of the
country.
1.3 PURPOSE OF
STUDY
Social involvement has not replaced the basic economic role
of business in society, but it does not introduce new goal for business to
pursue and new constraints on how business will operate. Thus, this study has
to highlight on these goals and constraints.
The following aims and objectives of this study came to mind
in the choice of this topic:
(1) To
evaluate the extent of Guinness Nigeria Plc Aba city involvement in social
affairs.
(2) To
identify the role it is expected to play in the area of corporate social
responsibility.
(3) To know
the impact of social responsibility an a company and the society
(4) To
ascertain public impression, opinion and perception on the company.
1.4 SCOPE OF
STUDY
In order to be able to effectively evaluate the activities of
business corporations and the community in which they operate in terms of their
social responsibility, this study will narrow down to determine how socially
responsibility (Guinness Nigeria Plc Aba and the inhabitants of the environ.
1.5 RESEARCH
QUESTION
The following questions have been raised in order to
emphatically test the result from the questions in my questionnaire. The result
of these questions in will form the basis for my conclusions and
recommendations:
(1) Is the
company concerned about the welfare of the people
(2) Does
Guinness Aba contribute positively to the standard of living of the country.
(3) Does
the community derive any benefit from the company at all.
(4) What is
the perception of the public on the company about its involvement in social
responsibility.
Answers to these questions would be a immense benefit in
making meaningful recommendations which will aid the business corporate and
government in its policy formulations.
1.6 SIGNIFICANCE OF
THE STUDY
“A healthy business and a sick society are hardly compatible”, noted Peter
Drucker (1980: 10). Business corporations constantly exercising responsibility
is a way to reduce or avoid public criticism that leads to government
regulations and which is made do make business corporations respond to the
societal demands. This is because the long run self interest of business are
served by energetic social responsibility.
Since Guinness Nigeria Plc is part of a major multinational
corporation operating in Nigeria, becomes necessary to embark on a study of a
multinational; corporation and its
social responsibility with special attention on Guinness Plc’s actions Aba.
It is expected that finding would be useful to the
organization in decision making and will help government in policy formulation.
Furthermore, this study will serve to broaden the frontiers of knowledge and
drop the attention of business corporations in the role they are expected to
play in the society in which they operate. The emphasis of this study is on
business society relation.
1.7
LIMITATION OF STUDY
The limitations of the study are associated with the diverse
nature, attitude and perception of managers, most of whom did not consider it
worthwhile offering their assistance in providing answers to the questionnaire.
Majority were skeptical in providing required information.
There were problems of generating information from
respondents as most of them were illiterates. There was also the problem of
financial restraints which did not enable me travel far and wide and as
frequent as necessary. These problems invariably lead to time and constraints.
1.8 DEFINITION OF
TERMS
Corporate social responsibility:
This is what business should do to tackle and solve the
problem of the society.
Corporate social responsiveness:
This means knowing how to manage a company’s relationship
with external social political and government forces
Ethics:
This means the principle of conduct used to govern decision
making.
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