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TABLE OF CONTENT: CHAPTER ONE INTRODUCTION 1.1
Background of the Study 1.2 Statement
of the Research Problem 1.3
Objectives of the Study 1.4
Significance of the Study 1.5 Research
Questions 1.6 Research
Hypothesis 1.7
Conceptual and Operational Definition 1.8
Assumptions 1.9
Limitations of the Study CHAPTER TWO LITERATURE REVIEW 2.1 Sources
of Literature 2.2 The
Review 2.3 Summary
of Literature Review CHAPTER THREE RESEARCH METHODOLOGY 3.1 Research
Method 3.2 Research
Design 3.3 Research
Sample 3.4 Measuring
Instrument 3.5 Data
Collection 3.6 Data
Analysis 3.7 Expected
Result CHAPTER FOUR DATA ANALYSIS AND RESULTS 4.1 Data
Analysis 4.2 Results 4.3
Discussion CHAPTER FIVE SUMMARY AND RECOMMENDATIONS 5.1 Summary 5.2 Recommendations
for Further Study Bibliography |
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CHAPTER
ONE |
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INTRODUCTION BACKGROUND OF STUDY It
is the responsibility of every industry to have a cordial relationship with
their employees and their external environment ie the general public. With reference to
relationship as regards the employees, it involves a harmonious
co-existence between the employees and the management for external environment ie the general
public, it is done by feeding the public with the necessary information they
need about the industry as well as making their polices and programmes
clearly understood. According to British institute dictionary; “ public relations is
defined as a liberate, planned and sustained effort to establish and maintain understanding
between an organization and it’s public”. Again, another definitions was put forth by Philip Leslay. According to him, public relations is a
thing that helps an organization and it’s public accommodate each
other”. Moreso, the American
association of public relation practitioners defined public relations as
“Doing the right thing and letting
people know about it ie applying the golden rule in our every day activities. From the above stated definitions, it
is worthy of note that the importance
of public relations department in an industry cannot be over –emphasized.
Thus, it aids in the sustenance of understanding and harmony amongst the
employees of an industry as well as that of the general public.
Moreso, it makes much for
industrial harmony especially during a
period of crises and depression.
Furthermore, there is need for public relations department in both
public and privately owned industries.
This is because this department acts as a link between the industry
and the audience in that it monitors the feedback process and applies the
necessary tools and techniques needed towards the achievement of mutual
understanding through constant communication. This research is aimed at working into the importance of
public relations department in an industry, the practice, activities and
objectives of public relations in an effort to maintain industrial harmony
amongst the industries and the general public the problems encountered by this department and the possible
solutions to those problems. STATEMENT
OF THE RESEARCH PROBLEM; In third world countries of which Nigeria is
amongst, public relations have been
mistaken for publicity, product promotion, advertising, marketing and
even propaganda in both public and privately owned industries. But it is quite clear that public relation
is a combination of all of the above and even more. Again many people think that public
relations involves a parade of pretty, elegant and sophisticated ladies with either diploma or
university degree in any discipline in
order to earn attention. This is very wrong because public relations
and the messages they carry are all based on truth and carrying out research. OBJECTIVE OF STUDY This
research work is aimed examining and recommending suggested solutions to the problems encountered by
the public relations depart. In the light of this, the objectives of study are: - To find out the problems encountered by
this unit in an industry and proffer
solutions to the problems where necessary. -
To sensitize participants on many approaches for effective communication,
capable of maintaining hormonal coordination
in an industry. -
To educate the chief executive officers on the importance of this department
and how to treat the employees in this
department to achieve the very best for themselves. -
To ascertain whether public relation
practitioners are on the right track towards achieving their set objectives. SIGNIFCANCE OF STUDY;
As
earlier stated, public relations has been defined by experts as a “
deliberate, planned and sustained efforts to establish and maintain mutual
understanding between an organization and it’s public. It is based on this that public
relations can be viewed from the
following perspectives and terms; -
The enhancement of the idea of dispute settlement through non-violent means
if it is in a welfare industry. - The goals of the general welfare of the
industry and the entire population. -
The advancement at the grass roots of
the aim to change a particular product if in a product industry. -
The advancement of the idea of clean and healthy environment, if it is in a sanitary industry. -
The goal of rural agricultural and infrastructural development, if it is an
agricultural sector. The
work of a public relation practitioner in this context is the totality of
concerted efforts by the industries
to establish appropriate and
effective communication system that will enable it’s various public to
develop a common definition of the meaning and goal of these programmes. Moreso, it is expected of each functionary to successfully execute
the programmes and most importantly the acceptance of these programmes by the
public which are the ultimate beneficiaries of the programmes. RESEARCH QUESTIONS;
Do you think that public relations is
really an important tool for industrial harmony? -
Do you feel that the establishment of public relations department in an
organization will help the organization in achieving their set objectives? -
Do you agree with this statement; efficiency of an industry depends FORMULATION OF HYPOTHESIS
HO>
Represent null hypothesis H1-
H4 > Represent alternative hypothesis. Hypothesis (1) H1
> public relations is a tool for
industrial harmony. Ho
> public relation is not a tool for industrial harmony. H2
> public relations has positive effect on the overall performance of an
industry. Ho
> public relations does not have positive effect on the overall
performance an industry. H3
> public relation is a tool for modifying
the publics’ attitude and executing programmes to earn public
acceptance. Ho
> Public relation is not a tool for modifying the publics’ attitude and
executing programmes to earn public acceptance. H4 > public relations practitioners are on
the right track towards achieving the aims. Ho
> Public relations practitioners
are not on the right track towards achieving their aims. |
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