AN ANALYSIS OF THE USES AND ABUSES OF PUBLIC RELATION IN MANAGEMENT IN SELECTED NIGERIA BUSINESS ORGANIZATION
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AN ANALYSIS OF THE USES
AND ABUSES OF PUBLIC RELATION IN MANAGEMENT IN SELECTED NIGERIA BUSINESS
ORGANIZATION
ABSTRACT
This research, which is limited to Enugu metropolis,
undertook a credit analysis of the uses and abuses of relation in management in
selected Nigeria business organization.
The main objectives were
- To examine the
relevance of public relation in modern business management to find out if the public
relation is practiced as a top
management function in the companies under study.
- To examine the
effectiveness or ineffectiveness of the public relations strategies employed by
managers in the companies under study
- To find out
the attitude of other managers and employees in the companies to public
relations.
- To find out
the level of acceptance or un-acceptance of public relation as a management
function in the companies under study.
- To identify
and analyse the uses and abuses of public organization.
- To make
appropriate recommendation.
The research questions were.
- What is the
relevance of public relations to modern business management.
- Is public relations being practiced as a top
management function?
- How do other
managers and employees perceive the job of public relations?
- Do the
management of companies under study recognize the importance of public
relations?
- What are the specific uses of public relations
in these organization
Our data were sourced from ANAMMCO Ltd and NITEL ltd. All in Eniugu metropolis and subjected to
sophisticated statistical tests.
This leads tot the following findings among others.
- Public relations are relevance t modern
business management
- Public
relations as practices by management in the organizations as under study are
not abused.
- Other managers
and employees in the organization are favorably disposed to public relations
- the level of
acceptance of public relations as a management function in the companies under
study is high.
- All these
suggests that all business big or small, should create mutual understanding
between her publics and the organization
through the activities of he public relations department to enhance growth and
development.
TABLE OF CONTENT
Cover page
Title page
Approval page
Dedication
Acknowledgment
Abstract
Table of content
CHAPTER ONE
INTRODUCTION
1.1
BACKGROUND OF PUBLIC RELATION
1.2
STATEMENT OF THE PROBLEM
1.3 RESEARCH
QUESTIONS
1.4
OPBJECTIVES OF THE STUDY
1.5 SCOPE OF
THE STUDY
1.6
SIGNIFICANCE OF THE STUDY
1.7
LIMITATION OF THE STUDY
1.8
IMPORTING OF PUBLIC RELATION
1.9
DEFINITION OF TERMS
1.10 REFERENCE
CHAPTER TWO
LITERATURE REVIEW
2.1 ORIGIN
OF PUBLIC RELATION
2.2
DEFINITION OF PUBLIC RELATION
2.3 PUBLIC
RELATION AND PUBLICITY
2.4 PUBLIC
RELATION AND MARKETING
2.5 PUBLIC
RELATIONS PUBLICS
2.6 THE
PUBLIC RELATION PLANS
2.7 THE
MEDIA OR PRESS RELATION
2.8 PUBLIC
RELATION AND MANAGEMENT
2.9 PUBLIC
RELATION AND BUSINESS
2.10 PUBLIC
REALTION AND THE SOCIETY
2.11 PROFESSIONAL
GUIDELINES ON THE ETHNICS OF BUSINESS
2.12 RESEARCH
METHODOLOGY
2.13 SUMMARY OF
FINDING
2.14 REFERENCE
CHAPTER THREE
3.0 METHOD OF
COLLECTNG AND ANALYSIS
3.1
PRESENTATION AND ANALYSIS OF DATA
3.2
RECOMMENDATION
3.3
CONCLUSION
3.4
REFERENCE
3.5
BIBLIOGRAPHY
CHAPTER ONE
1.0 INTRODUCTION
Information has to be presented to the public about
organizational or industrial products and services. As a result the use of public relation in
business management is a necessity. To enhance business growth, a firm or an
industry should ensure proper image and goodwill. An industry or organization
that maintains its reputation before the
public is likely to see its goods and or services workers will also seek to work in such firms, just as investors will
seeks to buy its shares.
Rex Harlow of San Francesco USA gave one of the most comprehensive definitions of public
relations. According to him public
relations is a distinctive management function which helps to establish and
maintain mutual line of communication, understanding, acceptance and
co-operation between an organization and its publics.
There fore, for the fact that no business or organization is
an Island, that is, can properly exist without public support, public
understanding or interest should be adequate sought for.
According to Ewrneth (1984) “A public exists whenever a group
of people is draw together by definite interest in certain areas and has
definite opinions upon matters within those areas “The public should be given
proper attention, because their opinion may make or mar any business
organization.
The public attitude towards on organization is another
dimension to understand public relation.
Public relation is the management factions that evaluate
public attitude, identifies the policies and procedures of an individual or an
organization with the public interest and plans and executes a programme of
action to earn public understanding and acceptance.
An attitudinal definition was given by the public relation
News of York. Based on the definition, is obvious that a business cannot exist without the existence
of consumers who patronize it. There
fore, need exists for an effective communication and adequate information on
the products or service of a company to e carefully, precisely and constantly
disseminate to the publics, whose opinion can affect the organization either
positively or negatively, depending on the perception by that public this is to
ensure consumer orientation. To enhance good business management, a good public relations department should act according
to public interest. As a managerial function public relation practitioner
should be vigorously involved in management decision making.
They should be involved in coordinating various
departments. Marketing, personnel,
purchasing, engineering, accounting and so on to ensure optimum production and
service in the organization. This ensure
that the good image of the firm is maintained among the populace. Dissemination of information and
co-ordination of various department are necessary because every department may
not be free to read and search for information in and outside the organization
environment. Source will elevate the
corporate image and ensure business growth.
1.1 BACKGROUND OF
THE STUDY
The Nigerian telecommunication ltd (NITEL) is a federal
government owned company that provides public telecommunication service in
Nigeria. The company was set-up in 1985
as an amalgamation of the telecommunication division of the defunct P & T
department and the Nigeria, external telecommunications limited (NET). NITEL
has staff strength of about twelve thousand (12,000). It operates a three-tier
organizational structure, ie. corporate
headquarters, six zonal and thirty nine territorial administrations, a
system that enhances decentralization.
NITEL was fully commercialized under the privatization and
commercialization policy of the federal government. The main objective of the company is to
provide an efficient, reliable and cost effective telecommunication services
nation wide and internationally
Other services provided by the company are INMARSAT service,
Network paying service, audio mail
services, internet services and line billing.
Mercedes-Benz ANAMCO is a joint venture between the federal
government of Nigeria and Daimler-Benz AG/Mercedes-Benz AG of company.
1.2 STATEMENT OF
THE PROBLEM
As population grows and organization expands, there is an
increasing need to know the uses of public relations in business
management. This will induce greater
productivity and economic growth and development of the nation. In an attempt
to understand fully the uses of public relation in business management, some
companies have been selected and chosen for the study. The industrial challengers will be to realize
the impact of public relations in the industries and business management.
The problem of the study is to understand how public relation
should be made operational in an industrial setting. It is easy to advocate
policies but often difficult to implement them.
How does a business integrate public relations in its management with
all the functions department that are found in organizations? This is study
will address the issue.
1.3 RESEARCH
QUESTIONS
for a critical analysis of the project to e done and an up to
date result achieve, it is necessary to outline the likely questions for which
answers are expected. The questions
includes:
- what is the
relevance of public relations to modern business management?
- Is public
relation being practical as a top management function.
- Which
strategies are employed by management to ensure good public relation function.
- how do other
managers employees perceive the job of public relations.
- Do the
management of companies under study recognize the importance of public relations.
- What are the
specific uses of public relation in these organization.
- What are the
specific abuses of public relation in these organization?
1.4 OBJECTIVE OF
THE STUDY
The objective of this study includes:
- To
examine the relevance of public relation in modern business management
-
To find out if the public relation is practiced as a top management function in the companies under
study.
- To examine the
effectiveness or ineffectiveness of the public relations strategies employed by
managers in the companies under study
- To find out
the attitude of other managers and employees in the companies to public
relations.
- To find out
the level of acceptance or un-acceptance of public relation as a management
function in the companies under study.
- To identify
and analyses the uses and abuses of public relation in the selected
management organization.
- To make
appropriate recommendation.
1.5 SCOPE OF THE
STUDY
The focus of this research work is to establish the use of
public relation in business management.
The research will focus on the following industries for the
purpose of this study.
- Manufacturing
–Anambra motor manufacturing company (ANAMCO) Enugu.
- Services –
Nigeria telecommunications limited (NITEL), Enugu.
With the hope that the result will be useful in judging other
companies at the national level
1.6 SIGNIFICANCE OF
THE STUDY
Most industrial organization have found it difficult to
accept the hard fact that the consumer is the king whose interest should be
paramount in the desire to achieve
corporate goal and enhance business growth.
When the consumers speaks out their mind, the entire business both internal
and external environment will become educated on the shortfall in the
organization relationship with the public.
If the use of public relation in any industrial set-up is
enhanced a good image of the industry will be fastened.
This work will alert the public relation practitioners that
they are part of management in the organizational hierarchy, and as such are
people who have enormous responsibility towards so many people )in several
public), with public relations, there is no general public but specific public.
1.7 LIMITATION OF
THE STUDY
An exploratory research such as this is bound to meet a lot
of constraints. Most of he constraints might result from natural phenomenon
while some are man-made.
The research was limited by mostly man made constraints such
as respondents bias and the reluctance to company works to divulge useful
information to the researcher. Financial constraint, which is often the major
constraint to every other research also, reared its ugly head. This narrowed the scope of the area covered by the
researcher to only Enugu Urban. These
constraints might have affected the research cover but they surely would not affect the validity
of the result.
1.8 IMPORTANTS OF
PUBLIC RELATIONS
- It works to
improve mutual understanding between the organization and its publics.
- It has the
primary role of molding and presenting company image to the public.
- It strives to
discover and eliminate source of misunderstanding.
- it broadens
the sphere of the firm by engaging in appropriate advertising, publicity,
exhibitions and others.
- public
relation do everything aimed at improving the communication between people and
the organization.
1.9 DEFINITION OF
TERMS
POLICIES-
Plans or guideline for
an active Marshall out by an
organization to achieve their objectives.
BUSINESS
All profit directed economic activities that are organized
and directed to provide product and services.
COMMUNICATION
This is passing out message from one person or group of
person to another person or group of person. So that the group understands one
another.
PUBLIC
Those group with common interest affected by the acts and
policies of an institution.
CORPORATE IMAGE
Existence in the mind of people as composite of experience
knowledge belief and feeling.
NITEL LTD
Nigeria telecommunications limited.
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