ATTENTION:
BEFORE YOU READ THE CHAPTER ONE OF THE PROJECT TOPIC BELOW,
PLEASE READ THE INFORMATION BELOW.THANK YOU!
INFORMATION:
YOU CAN GET THE COMPLETE PROJECT OF THE TOPIC BELOW. THE FULL
PROJECT COSTS N5,000 ONLY. THE FULL INFORMATION ON HOW TO PAY AND GET THE
COMPLETE PROJECT IS AT THE BOTTOM OF THIS PAGE. OR YOU CAN CALL: 08068231953,
08168759420
THE
IMPACT OF NEW PRODUCT DEVELOPMENT ON SALES VOLUME IN PEUGEOT AUTOMOBILE NIGERIA
LIMITED, KADUNA
ABSTRACT
The study examined the impact of new product development
on sales volume in Peugeot Automobile Nigeria Limited, Kaduna. The objective of
the study is to examine how new product development on sales volume are being
carried out by Peugeot Automobile Nigeria Plc, Kaduna. The survey research
method would be adopted in this research. The finding further reveal that the
techniques used in new product development on sales volume in Peugeot
Automobile are basically the total assurance and consumer feedback. In
conclusion, the new product development is very important to the existence of
business organization because its survival depends on increase in sales volume.
As such it was recommended that new product development on PAN Nigeria Limited
should strengthen its marketing activities by monitoring competitive activities
on a regular basis in order to identify areas of their weakness.
TABLE
OF CONTENTS
Title i
Declaration ii
Approval page iii
Dedication iv
Acknowledgement v
Abstract vii
Table of contents viii
CHAPTER
ONE: INTRODUCTION
1.1
Background of the Study 1
1.2
Statement of the Problem 4
1.3
Objectives of the Study 7
1.4
Significance of the Study 7
1.5
Research Questions 8
1.6
Scope of the Study 8
1.7
Limitations of the study 9
CHAPTER
TWO: LITERATURE REVIEW
2.1
Introduction 11
2.2
Definition of product 11
2.3
Stages New Product Development 17
2.4
Process of new product development 21
2.5
Reasons and Objectives of New Product
Development 26
2.6
Product Life Cycle 27
2.7
Issues of sales 27
2.8
Summary of the Literature 29
CHAPTER
THREE: RESEARCH METHODOLOGY
3.1
Introduction 30
3.2
Research Design 30
3.3
Area of Study 31
3.4
Populations of Study 31
3.5
Sample Size and Sampling Technique 31
3.6
Instrument of Data Collection 32
3.7
Validation of Instrument 32
3.8
Reliability of Instrument 32
3.9
Method of Data Collection 32
3.10
Method of Data Analysis 33
CHAPTER
FOUR: DATA PRESENTATION AND ANALYSIS
4.1
Introduction 34
4.2
Characteristics of Respondents 34
4.3
Data Presentation and Analysis 35
4.4
Summary of Findings 39
4.5
Discussion of Findings 39
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1
Summary 40
5.2
Conclusion 42
5.3
Recommendations 43
Bibliography 45
CHAPTER
ONE
1.1
BACKGROUND
OF THE STUDY
The
subject (new product development) has influence the issue of sales which the
researcher will like to assembly the sales of PAN product and services in
Nigeria.
The
company staff embark on advertising and research agencies, competitors, through
conferences, exhibitions, and trade fairs, company’s marketing department and R
and D department of the company or through any of the processes to prototype
development and test marketing or commercialization in new product development
that is ever done or actualized in the assembly nation (Nigeria) rather, but in
France, therefore the sales here must be influenced by the cost of raw material
source shipped for imported and along with the cost of production in the
assembly. This is why sales or marketing strategy apply is more focus on
industrial market and government (local state and federal). Majorities and less
industrial market (buyer). All that involve are due to the technicalities and
uniqueness of the product.
There
may be no use attempting to add a new product to the existing range, if such a
firm has no clear-cut objectives of what the new product is supposed to
achieve. It is not however, within the scope of this research piece to make a
comprehensive list of the various objectives of new products development as
this varied widely from one firm to another.
By
and large, the purpose of new product development of an unexplored market
potentials which a company has identified the firm having armed itself life PAN
with such objective may then proceed to other steps in new product development.
Companies
that fail to develop new products are putting themselves at great risk. Risk of
poor sales volume, space out of market into a small cubicle of not completely
put out by competitors of the same product development strategies, initiatives
and innovation conscious that is what that research is aiming to influence on
sales volume. The existing products are vulnerable to changing customer needs
and tastes, new technologies shortened product life circles and increased
domestic and foreign competition once a company has carefully segmented the
market, chosen its target customers, identified needs, and determined its
market positioning.
It
is better able to develop new products because new products development shapes
the company’s future. Replacement products must be created to maintain or build
sales of the organization.
Any
enterprise that is profit oriented, can be actualize this through prompt sales
volume realize, and that depend on the quality, core products, physical
tangible, augmented products and the application of promotional mix/tools of
the newly developed product.
It
is also clear that customers want new products, and competitors will do their
best to supply them.
In
automobile company in general (especially PAN with it uniqueness and distinctive
qualitative product) such cannot be less expected.
Automobile
company Peugeot in developing a program to reach its intended market, must
start with the product (new product) at hand for offering or service designed
to satisfy the wants of the market segment. Therefore the executives must plan,
develop and manage both individual (industrial users) product and industrial
product assortment. This is not easy task as is shown by the large number of
product failure in our economy.
1.2
STATEMENT
OF THE PROBLEM
A
new product can be conceived and developed over night, it takes time and effort
to bring the new product idea into fruition. It also consumes a lot of money to
bring a new idea generated into commercialized offer. A new product is expected
to be profitable and successful but opposite is the case sometimes to different
companies. Products sometimes decline and die natural deaths due to
inexplicable circumstance.
The
reaction of the company leads to new or modified products, such products are
born out of either innovation or invention that is problem in process. Talking
about new product failure in automobile industries, Peugeot 505 Evolution
(Nigerian Innovation/Made) was face out 9 years ago.
1.3
OBJECTIVES
OF THE STUDY
a)
To examine the impact of new product
development on sales volume in Peugeot Automobile Nigeria Limited (PAN), Kaduna
b)
Find out whether the product development
policy of PAN is formulated to achieve high sales volume.
c)
To find out the purpose of new product
development programme of PAN Nigeria Plc, Kaduna
d)
To identify the constraints militating
against PAN in new product development.
1.4 SIGNIFICANCE OF THE STUDY
The
study will be beneficial to PAN Nigeria Plc Kaduna as well as other corporate
organization in the formulation of their product policies and strategies.
The
study will contribute to knowledge by adding to existing knowledge on new
product development. The study will equally be a good reference material to students
who may wish to undertake to similar research.
1.5 RESEARCH QUESTIONS
a) What are the impacts of new product
development on sales volume in Peugeot Automobile Nigeria Limited Kaduna?
b) What kind of product policy does Pan embark
in her product development?
c) What is the purpose of new product
development programme of PAN Nigeria Plc, Kaduna
d) What are the constraints militating against
PAN in their product development?
1.6 SCOPE OF THE STUDY
The
study will cover an empirical investigation into the impact of new product
development on sales volume of Peugeot Automobile Nigeria Plc, Kaduna
1.7 LIMITATIONS OF THE STUDY
Every
research activity has its constraints. This particular one is however not an
exception. Certain factors limit the process of writing this research work,
which include:
1)
Inadequate Research Materials: The
research materials on this subject matter were few. The much relied library is
filled up with out-dated books, which are of little relevance to current research.
Moreover, the cost of new and up-dated materials are exorbitant which make them
not readily affordable.
2)
Lack of Cooperation of Subjects:
Sourcing for information from source of respondents was not an easy task,
particularly with regards to some information that are regarded as classified or highly confidential to
the company. The degree of cooperation of staff of PAN was minimal.
3)
Low Return of Questionnaire: In
the process of gathering data, it was discovered that not all questionnaire
issued out were returned. Some of them were also wrongly filled which means a
great deal of relevant information was held back, and which could have enhanced
the quality of this study.
4)
Inaccessibility of Subjects:
Another constraint encountered during the research is the inaccessibility to
the inventory management manager who was not always on sit to provide desired
data.
HOW TO GET THE FULL PROJECT WORK
PLEASE, print the following instructions and information if you
will like to order/buy our complete written material(s).
HOW TO RECEIVE PROJECT MATERIAL(S)
After paying the appropriate amount (#5,000) into our bank Account
below, send the following information to
08068231953 or 08168759420
(1) Your project topics
(2) Email Address
(3) Payment Name
(4) Teller Number
We will send your material(s) immediately we receive bank alert
BANK ACCOUNTS
Account Name: AMUTAH DANIEL CHUKWUDI
Account Number: 0046579864
Bank: GTBank.
OR
Account Name: AMUTAH DANIEL CHUKWUDI
Account Number: 2023350498
Bank: UBA.
HOW TO IDENTIFY SCAM/FRAUD
As a result of fraud in Nigeria, people don’t believe there are
good online businesses in Nigeria.
But on this site, we have provided “table of content and chapter
one” of all our project topics and materials in order to convince you that we
have the complete materials.
Secondly, we have provided our Bank Account on this site. Our Bank
Account contains all information about the owner of this website. For your own
security, all payment should be made in the bank.
No Fraudulent company uses Bank Account as a means of payment,
because Bank Account contains the overall information of the owner
CAUTION/WARNING
Please, DO NOT COPY any of our materials on this website
WORD-TO-WORD. These materials are to assist, direct you during your
project. Study the materials carefully and use the information in them to
develop your own new copy. Copying these materials word-to-word is CHEATING/
ILLEGAL because it affects Educational standard, and we will not be held
responsible for it. If you must copy word-to-word please do not order/buy.
That you ordered this material shows you have agreed not to copy
word-to-word.
FOR MORE INFORMATION, CALL:
08068231953 or 08168759420
AFFILIATE LINKS:
myeasyproject.com.ng
easyprojectmaterials.com
easyprojectmaterials.net.ng
easyprojectsmaterials.net.ng
easyprojectsmaterial.net.ng
easyprojectmaterial.net.ng
projectmaterials.com.ng
googleprojectsng.blogspot.com
myprojectsng.blogspot.com.ng
https://projectmaterialsng.blogspot.com.ng/
Comments
Post a Comment