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THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON
THE PERFORMANCE OF
ACCESS BANK PLC KADUNA
ABSTRACT
The Research work explore the subject of social responsibility, what
necessitated social responsibility, business organizations prudent measures to
meet up and its effect on Nigeria economy. To really address it the following
objectives are formulated. To examine social responsibility between/among
businesses, government agencies, stakeholders and the society at large. To
examine the impact of social responsibility on the performance of business
organizations. To find out new areas in which businesses can engage so as to
strengthen its relationship among various stakeholders that make up the
society. To find out how business organizations contribute to national
development through charity donations in times of disaster, respect for
governmental laws and policies, partnering with government financially in
ensuring a healthy and vigorous economy. More so, it recommends that Corporate
Affairs Commission (CAC) should include in the registration requirement and how
they can monitor companies failure to carry out social responsibility
accordingly.
TABLE OF
CONTENTS
Title page - - - - - - - - - i
Declaration - - - - - - - - ii
Approval page - - - - - - - - iii
Dedication- - - - - - - - iv
Acknowledgement- - - - - - - - v
Abstract - - - - - - - - - vii
CHAPTER
ONE: INTRODUCTION
1.1
Background to
the study - - - - - 1
1.2
Statement of
the problem - - - - - 3
1.3
Objective of
the study - - - - - 4
1.4
Significance of
the study - - - - - 5
1.5
Research
Question - - - - - - 6
1.6
Scope of the
study - - - - - - 6
1.7
Limitation of
the study - - - - - 7
1.8
Definition of
terms - - - - - - 8
1.9
Historical
Background of the study - - - 10
CHAPTER
TWO: LITERATURE REVIEW
2.1 Introduction
- - - - - - - 12
2.2 Social
Responsibility and Decision Making - - 13
2.3 The
Concept of Social Responsibility - - - - 14
2.4 Forms
of Social Responsibility - - - - - 15
2.5 Arguments
for Social Responsibility - - - - 19
2.6 Arguments
Against Social Responsibility - - 21
2.7 Models
of Social Responsibility - - - - - 22
2.8 Evaluation
of Social Responsibility - - - - 24
CHAPTER
THREE
RESEARCH
METHODOLOGY
3.1 Introduction - - - - - - - 26
3.2 Research
Design - - - - - - 26
3.3 Area of
the Study - - - - - - 27
3.4 Research
Population - - - - - - 27
3.5 Sample
Size and Sampling Techniques - - 27
3.6 Instrumentation
of Data Collection - - - 28
3.7 Validity
of Instrument - - - - - 28
3.8 Reliability
of Instrument - - - - - 28
3.9 Method
of Data Collection - - - - 29
3.10 Method
of Data Analysis - - - - - 29
CHAPTER FOUR: DATA
PRESENTATION AND ANALYSIS
4.1 Introduction - - - - - - - - 31
4.2 Characteristics of Respondents - - - 31
4.3 Data Presentation and Analysis - - - - 35
4.4 Summary of Findings - - - - - - 41
4.5 Discussion of Findings - - - - - - 42
CHAPTER
FIVE: SUMMARY OF FINDINGS, CONCLUSION RECOMMENDATION
5.1 Summary - - - - - - - 47
5.2 Conclusion - - - - - - - 48
5.3 Recommendation - - - - - - 48 Bibliography- - - - - - - - 51
Appendices - - - - - - 52
CHAPTER ONE
INTRODUCTION
1.1. BACKGROUND
OF THE STUDY
Corporate social responsibility is one vital
aspect of any business. However, this is one area where grievous mistakes have
been made. Companies need to understand the subject its concept, theories as
well as the benefits there of.
In today’s business environment, business
organization are being expected to assume broader and more diverse
responsibilities to the various groups within the society in Nigeria., various
communities in which some major companies are operating have been demanding for
one thing or the other especially in riverine area such as River state asking
oil companies in conjunction with (NNPC) Nigeria National Petroleum Corporation
to provide drinkable water, giving scholarship to their children, building
hospitals, more schools and given them compensation due to the damage cause on
their farmland.
Business firms not being socially responsible,
infact lead youths of the communities to agitate for their right such is the
case of the riverine areas. There is no doubt that there is an increasing amount
of attention directed to social responsibilities in business firms.
Corporate social responsibility is the sense of
obligation on the part of the organization to build certain social concern and
criteria into their strategic decision making process. EVBOROKGHAI (2003).
Social responsibility by Andrews (1971) is the
intelligent and objective concern for the welfare of the society that restrains
individual and corporate behaviour from ultimately destructive activities, no
matter how immediately profitable, and leads to the direction of positive
contributions to human betterment, variously as the latter may be defined. The
concept implies that when companies evaluate decisions from an ethical
perspective there should be a presumption in favour of adopting courses of
action that enhance the welfare of society at large. The point stressed in
these definition is that when making decisions, business men or organizations
should consider the social interest of people in society. These among other
reasons probe the researcher to embark on this research work.
1.2 STATEMENT OF THE PROBLEM
Access Bank Plc, is a very reputable organization
whose services is a visible friend in almost every home in the society, but do
not have a defined policy on social responsibility.
i. Base on the above, many companies use the strategy
of benchmarking to compete within their respective industries in corporate
social responsibility policy, implementation and effectiveness.
ii. Bench marking involves reviewing corporate social
responsibility initiatives, as well as measuring and evaluating the impact that
those policies have on society and the environment and how costumers perceive
corporate social responsibility strategy.
iii. After a comprehensive study and an internal policy
review performed, a comparison can be drawn.
1.3 OBJECTIVES OF THE STUDY
The objective of the study is to look into the
impact of corporate social responsibilities on the performance of business
organizations and they include:-
i.
To examine
social responsibility between/among business organizations, government and its
agencies, stakeholders and the society at large.
ii.
To examine the
impact of corporate social responsibility on the performance of business organization
iii.
To find out new
areas in which business organizations can engage so as to strengthen its
relationship among various stakeholders that make up the society.
iv.
To find out how
business organization contribute to national development through charity
donations in times of disasters, obedience and respect for governmental laws
and policies, partnering with government financially in ensuring a healthy and
vigorous economy.
1.4 SIGNIFICANCE OF THE STUDY
The study intends to present the under listed
significance of the study as:
The
research work seeks to create awareness on the need to engage in social
responsibility in banking sector
Also,
it seeks to bring into limelight how newly established organizations can use
the concept of corporate social responsibility to capitalize on opportunities
in their business environment.
The
project would also be useful for scholars in the field of business
administration and others to understand the basic concept on the area of social
responsibility
1.5 RESEARCH QUESTIONS
i.
What are the new
areas in which business organizations can engage so as to strengthen its
relationship among various stakeholders that make up the society?
ii.
What are the
impact of corporate social responsibility on the performance of Access Bank Plc?
iii.
What extent
have corporate social responsibility impacted positively among/between business
organizations?
iv.
What are the
contributions of social responsibility to the national development in ensuring
healthy and vigorous economy?
1.6 SCOPE OF
THE STUDY
The scope of the study will center on the impact of
corporate social responsibility on the performance of Access bank plc with
special reference to Kaduna Central Market Branch office, Ibrahim Taiwo Road, to
examine the nature, size and breath of activity in business organizations.
Social responsibility of business encompasses the economic, legal, ethical and
discreational expectations that society has on organizations from 2006 to 2011.
1.7 LIMITATION OF THE STUDY
Some of the available constraint faced by the
researcher are presented below:
i.
Time constraint:
To do adequate justice, the duration allowed for the completion and submission
of this research work is very limited, not to talk about other school activities
such as coping with lectures, tests schedules and most of all researching for
assignment and the project work at hand.
ii.
Financial
constraints: The work is really tasking and in my financial capacity as a
student it is not easy to meet up with.
iii.
Sourcing for
adequate and relevant information cover the research is not encouraging as the
respondent where not cooperating.
1.8 DEFINITION OF TERMS
Various literary terms that sharpen the write up
will be examined and defined as follows:
i.
Ethics = Ethics
according to Grace and Cohen (2005) includes standards of moral behaviour that
is, behaviours that are acceptable by the society.
ii.
Consumerism = organized effect by individuals or groups aimed to project the users of
various products and service from harmful or deceptive business practices Grace
and Cohen (2005).
iii. Corporate social responsibility = according to
Ronald and Ricky (1999) it is an attempt by business organizations to balance
their commitment towards groups and individuals in it business environment.
iv.
Social
responsibility = according to Welhrich and Koontz (1994), it is the ability of
an organization to relates its operations and policies to the environment in
such ways that are mutually beneficial to the company and the society.
v.
Social
audit = according to Ronald and Ricky (1999) it is commitment to systematic assessment of reporting on some
meaningful and definable domain of the company’s activities that have social
impact.
vi.
Corporate
philanthropy = according to Michael E porter (1997), as a practical sympathy
and benevolence shown by a business organization to various sectors of the
society.
vii. Shareholders =
according to Kenning (1998), the include interest groups that are
tangible, visible and approachable groups or institutions which can exercise
direct influence in the functioning or
affairs of an organization
1.9 HISTORICAL BACKGROUND OF THE CASE STUDY
Access bank plc commences operation in 24th
march 1998 as one of the measures taken by the bank to spread it’s operations
to the doorstep of the people.
Further to the approval of the shareholders of Access
bank plc and intercontinental bank plc, the central bank of Nigeria and the
securities and exchange commission announce the completion of the
re-capitalization of intercontinental bank and the acquisition of 75% majority
interest in the bank by Access bank plc. Effective 14th October 2011, intercontinental bank plc
(including all its assets, liabilities and undertakings) became a subsidiary of
Access bank plc.
Emphasis was placed on the fact that there was need for
financial services. Prior to the opening of the branch, its officials embarked
on mass continues awareness programme to sensitize the environs
Access bank plc takes corporate social responsibility
seriously. It leads the business community by its efforts at promoting the
doctrines of responsible corporate citizenship through initiative and
programmes. That address economic, social and environmental challenges.
Essential, the driving philosophy and objective of the bank ‘s corporate social responsibility are to
affect lives of citizens and spur sustainable economic development in the
societies the operate in.
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