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EFFECTS OF UNIFORM
PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA
ABSTRACT
The aim of this study is to examine and determine the effects
of uniform pricing policy on the marketing of petroleum products in Nigeria.
Data were collected form primary and secondary data. The major data collection
instrument is the questionnaire.
The data were presented in table as frequency distribution
and analyzed with frequencies and percentage.
Having analyzed the data, the two funding are:
1. The
existing pricing policy has resulted in uniform prices by the “Big 8” and different
prices by independent marketers.
2. The
effects of the uniform pricing include: shortage of supplies relative to
demand, diversion, bunkering and hoarding of petroleum products.
The conclusion is guided that deregulation of the down stream
sector will improve the pricing system.
TABLE OF CONTENT
Title page
Approval page
Dedication
Acknowledge
Table of content
List of table
Proposal
Abstract
CHAPTER ONE: INTRODUCTION
1.1
Background of the study
1.2
Statement of problem
1.3
Objectives of the study
1.4 Research
questions
1.5
Significance of the study
1.6 Scope of
limitations of the study
1.7 Definition of terms.
CHAPTER TWO: LITERATURE REVIEW
2.1 The
meaning and concept of price
2.2
Determinants of price
2.3 Pricing
goals and objectives
2.4
Flexibility in pricing
2.5 Pricing
models
2.6 Pricing
situation in Nigeria
2.7 Uniform
pricing and marketing of petroleum product in Nigeria
CHAPTER THREE:
RESEARHC METHODOLOGY
3.1 Research
design
3.2 Sources
of data
3.3
Population
3.4 Sample
size used
3.5
Validation of instrument
3.6 Data
collection procedure
3.7 Method
of data analysis
CHAPTER FOUR: DATE PRESENTATION AND ANALYSIS
5.1 Summary
of findings
5.2 Conclusion
5.3
Recommendations
Bibliography
Appendix
LIST OF TABLE
4.1
Administration of questionnaires
4.2 Sex
distribution of respondents
4.3 Age
distribution of respondents
4.4 Marital
distribution of respondents
4.5
Educational distribution of respondents.
4.6 Length
of service
4.7
Petroleum product marketed by PPMC
4.8 Entities
influencing the prices of petroleum products
4.9 Pricing
policy for petroleum products
4.10 Response to
uniform prices and efficiency in marketing petroleum products.
4.11 Effects of
uniform pricing leading to hoarding
4.12 Effects of
uniform pricing policy
4.13 Responses to
protracted scarcity
4.14 Attributable
to uniform pricing
4.15 Responses to
deregulation and improvement of the pricing system.
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