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ACCOUNTING FOR PUBLIC
RELATION EXPENSES IN NIGERIA CORPORATE ORGANIZATION
CHAPTER ONE
INTRODUCTION
1.1
BACKGROUND OF STUDY
Public relation is the art of communication, which is applied
to any sort of organization, commercial or public or non commercial sector.
That is why it is far bigger than advertising or marketing.
It could also
be said that the book of the said whole books of the world religion contain
from of public relation, in that ancient scribes were seeking to create an
understanding of their faith.
Today at airport’s airlines recognize by
their logos and by the dress of their crew and other staff. This is often
called corporate identity.
Also, public
relation is the practice of planned and sustain effort to establish and
maintain good will and mutual understanding further, public relation practices
are the art and social science of analysis trends predicting their consequence,
counseling organization leaders and implementing planned programme of action
which will serve both the organization and public interest. The definition also
embraces the public affair and social science aspect of an organization that
is, its responsibility to public interest.
1.2 STATEMENT OF
PROBLEM
It is noted earlier that essence of public relation in an
organization is so efficiency because it make the report and relationship
between the employee and to promote the profitability and growth of the
organization. But in recent time in Nigeria, some corporation had been so
corrupt, ordinarily, public relation can be classified into taxable and non
taxable item. It becomes taxable if a corporation makes an expenses in form of
welfare or to promote awareness for their company and non taxable if the company
has taken bribe when workers are being recruited or employed, this could not be
taxed in a country like Nigeria.
This corruption has
eaten deep into their scarce resource. This research look at corporate
organization Nigeria, to identify the cause of problem as whether the expense
on public relation are taken or not. This study becomes more important at this
time of economic recession and since it is the
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