EFFECTIVE CUSTOMERS SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A CASE STUDY OF GUARANTY TRUST BANK ENUGU)
ATTENTION:
BEFORE YOU READ THE CHAPTER ONE/ABSTRACT OF THE PROJECT TOPIC
BELOW, PLEASE READ THE INFORMATION BELOW.THANK YOU!
INFORMATION:
YOU CAN GET THE COMPLETE PROJECT OF THE TOPIC BELOW. THE FULL
PROJECT COSTS N5,000 ONLY.
THE FULL INFORMATION ON HOW TO PAY AND GET THE COMPLETE PROJECT
IS AT THE BOTTOM OF THIS PAGE. OR YOU CAN CALL: 08068231953, 08168759420
EFFECTIVE CUSTOMERS
SERVICE AS A MARKET TOOL IN THE BANKING INDUSTRY (A CASE STUDY OF GUARANTY
TRUST BANK ENUGU)
ABSTRACT
The aim of
this study is to find out by empirical evidence, the use of effective customers
service delivery as a marketing tool in Banking industry by means of analyzed
report, interviews and financial summary report over a period of ten years.
Also, our
emphasis based on banking industry specifically Guaranty Trust Bank Plc.
Achievement
in areas of customers service and accredited changing needs of customers
sophistication leading to Hi-Tech banking with information technology
occasionally by the immense competition the industry has witnessed in the past
decade.
Throughout
the study, the inquiry of questions requiring innovation responsiveness
exceptions, remain low and restricted to few concepts such as graph, ratio
percentage and analysis. These concepts varies with the higher percentage in
theory than a practice.
It was also found
that there is significant level of product development and product
differentiation on customer satisfaction although the instrument used for the
study contained mathematical calculations. For the company to attain this level
of performance in customers service, the knowledge of market operation is
necessary.
Profitability
as a financial strategy requires the use of entire market behaviour as a
general method of formulation of policies.
Lastly, the
attention of financial export designers, marketers, authors and publishers of
textbooks and organizes of marketing services have been drawn take cognizance
of the changing nature of customer service
TABLE OF CONTENTS
Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table of Contents
CHAPTER ONE
1.0 Introduction
1.1 Background of
Study
1.2 Statement
of Problem
1.3 Purpose of
Study
1.4 Scope of Study
1.5 Research
Question
1.6 Statement of
Hypothesis
1.7 Significance of
Study
CHAPTER TWO
2.0 Literature
Review
CHAPTER THREE
3.0 Research
Methodology
3.1 Research
Design
3.2 Area of
Study
3.3
Population of Study
3.4 Sample
and Sampling Technique
3.5
Instrument for Data Collection
3.6
Validation of the Instrument
3.7
Reliability of the Instrument
3.8 Method
of Administration of Research Instrument
3.9 Method
of Data Analysis
CHAPTER FOUR
4.0 Data
Presentation and Analysis of Result
4.1 Summary of
Result
CHAPTER FIVE
5.0 DISCUSSION OF
RESULT
5.1 Discussion of
Result
5.2 Conclusion
5.3 Implication of
Research Findings
5.4 Recommendation
5.5 Limitation of
Study
References
Appendix
HOW TO GET THE FULL PROJECT WORK
PLEASE, print the following instructions and information if you
will like to order/buy our complete written material(s).
HOW TO RECEIVE PROJECT MATERIAL(S)
After paying the appropriate amount (#5,000) into our bank Account
below, send the following information to
08068231953 or 08168759420
(1) Your project topics
(2) Email Address
(3) Payment Name
(4) Teller Number
We will send your material(s) after we receive bank alert
BANK ACCOUNTS
Account Name: AMUTAH DANIEL CHUKWUDI
Account Number: 0046579864
Bank: GTBank.
OR
Account Name: AMUTAH DANIEL CHUKWUDI
Account Number: 2023350498
Bank: UBA.
FOR MORE INFORMATION, CALL:
08068231953 or 08168759420
AFFILIATE LINKS:
myeasyproject.com.ng
easyprojectmaterials.com
easyprojectmaterials.net.ng
easyprojectsmaterials.net.ng
easyprojectsmaterial.net.ng
easyprojectmaterial.net.ng
projectmaterials.com.ng
googleprojectsng.blogspot.com
myprojectsng.blogspot.com.ng
https://projectmaterialsng.blogspot.com.ng/
Comments
Post a Comment