IMPACT OF ENUGU STATE BROADCASTING SERVICE (E.S.B.S) RADIO ON VOTERS MOBILIZAITON DURING ELECTION IN 2011
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IMPACT OF ENUGU STATE BROADCASTING
SERVICE (E.S.B.S) RADIO ON VOTERS MOBILIZAITON DURING ELECTION IN 2011
Abstract
This
research work examined the impact of radio on voters mobilization with Enugu
North municipality as a case study. The survey method was used for the study,
this method was done to enable the researcher discuss findings especially as
there is a widespread variables. In this research, the random sampling
technique was used to draw a sample of 100 respondents from ten(10) wards in
Enugu North municipality and 12 items questionnaire were used for data
collection.
Data was
analyzed based on 100 returned copies of the questionnaire. Finding has
revealed that radio has effectively mobilized voters based on the findings in
table 7 reveal that at of 100 respondents 84 percentage of the sample
population agreed that radio message gas great impact on them while 16
respondents disagreed that radio has no impact on them. Findings also shows in
table 9 that 20 percent of the total sample population agreed that the radio
has not been alive to the responsibility. In the conclusion from findings,
radio is supposed to be a very effective tool for voters mobilization but until
radio become alive to its social responsibility to the public by adopting
better and effective strategies that will enhance effective mobilization of
voters during election.
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