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GENDER CONSIDERATIONS AND
ENTREPRENEURSHIP DEVELOPMENT IN NORTHERN NIGERIA
CHAPTER ONE
1.1
BACKGROUND
TO THE STUDY
Individuals
go into business for the sake of obtaining regular income, becoming self
employed and also help others. Although there are different kinds of business
enterprises that female and male can go into, often times, some businesses are
regarded as more suitable for one sex and not the other. This means that there
are some gender discriminations in the choice of business one goes into and, by
extension, in entrepreneurship development.
Apparently,
gender attitudes and behaviours may have positive or negative effect on
entrepreneurship development in a society or economy.
This
research work therefore intends to take a critical look at gender
discriminations as they affect entrepreneurship development with particular
reference to Northern Nigeria in general, using Exceptional production services
Limited Kaduna, Kaduna North Local Government area as a case study, and also to
suggest the possible solutions to indentified problems and give recommendations
where necessary.
1.2
STATEMENT
OF THE RESEARCH PROBLEM
Entrepreneurship
has generally been recognized as a good medium or strategy for economic
development of an individual, a community and a nation. It is also a known fact
that some gender discriminations are often used in the choice of business or
even the decision to go into business. For example, some businesses are
regarded as more suitable to men than women. The question here is, is this the
right approach to economic development through entrepreneurship? Of what effect
is this approach to entrepreneurship development?
These
and other questions are what this research work intends to find answers to,
and, if possible make recommendations.
1.3
OBJECTIVES
OF THE STUDY
The
main purpose of this study is to determine the relationship between gender and entrepreneurship development particularly
in Northern Nigeria. The study specifically intends to look at the issue on
some gender discrimination in entrepreneurship development and its impact on
economic development effort in Nigeria particularly Northern Nigeria. The study
hopes to suggest possible solutions to any gender related impediments to
entrepreneurship development.
1.4
STATEMENT
OF HYPOTHESIS
The
following hypothesis has been formulated to serve as a guide for the study.
H0: That gender discrimination has no
significant effect on entrepreneurship development in Northern Nigeria.
H1:
That gender discrimination, has significant effect on entrepreneurship development
in Northern Nigeria.
1.5
SIGNIFICANCE
OF THE STUDY
The
findings of this study will provide a guide for any one for the establishment
of a business in Nigeria. The study will help me, any prospective entrepreneur
to make the right in learners of which Business to go into and how to contend
with gender related issues that might influence his or success in Business.
Furthermore, it is hoped that the study will assist government and her agencies
in the process of developing entrepreneurship development programmes.
1.6
SCOPE
OF THE STUDY
The
research work will concentrate on entrepreneurship development and gender
discrimination in Northern Nigeria. The scope is limited to Exceptional Production Services Limited, Kaduna North,
the management, staff and other employees of the organization.
1.7
LIMITATION
OF THE STUDY
In
the course of this study many problems were encountered. Collection of relevant
data was a problem because what the organization regarded to be their “secret”.
Other
limitations of the research included cost of visiting the organization to see
the people necessary to get the relevant information. Sometimes the staff
concerned may not be on seat.
Time
was another limiting factor faced by the researcher. A researcher had to share
the limited time between the research and his lecturer and studies.
1.8
HISTORICAL
BACKGROUND OF THE CASE STUDY
Exceptional
productions services limited is a small-scale organization and a lending
provider of printing and publishing solution provider for the private and
public sector.
Exceptional
productions services is a sole proprietorship business. It is owned by MR.
ELEJA ABIOLA MUSBAUDEEN. The company develops and manages one stop prints
service ranging from pre-press, press and post press with a focus on the
emerging markets of the world from as simple as type setting, graphic design,
digital separation to as complex as offset prints on moe, mos, mozps, movps,
wide format prints and a classical finishing equipments for a well finished job
like cutting and trimming, perfect binding spiral.
The
company utilizes its capacity and vast experience in business and technology to
provide customer with value added solutions that differentiates it from its
competitors.
The
fact that both private and public sectors do not have access to quality and
standard prints production spurred the formation of the company some years ago,
which employed over two hundred and fifty (250) workers made of different
categories like managers, supervisors, Head of departments, intermediate and
junior workers. (The company is well equipped with facilities and highly
skilled professionals in the field).
STRUCTURE OF THE ORGANIZATION
Exceptional
productions services LTD (Rc: 1037462) is a dully registered liability company
with the office of the register of companies and allied matters Act 1990. It
was incorporated on the 23rd October 2007 with it’s headquarter at
plot Nm6 Lokoja Road Kaduna and its has offices across the country.
Its
internal ultimate authority is the board of directors. The chief
executives officer (CEO) is held excessively responsible
for daily management.
The
main department includes, the administrative department, operations department,
marketing department and finance department.
THE COMPANY MISSION IS:
a)
To aspire towards achievement in
overall excellence in our work and encourage creativity, ethnics and value in
our organization and ensure accountability of each employees towards the goals
of the organization.
b)
To provide a transparent responsive
and responsible administration that will balance the demand of our client and
meet the aspirations of our employees.
c)
To constantly innovate and introduce
changes in procedure in consonance with requirement of today and tomorrow.
THIS IS: VISSION STATEMENTS
To
provide best quality printing at most competitive rates to ensure delivery of
printing materials within desired time schedule to our clients.
PRODUCTS AND SERVICES
1
Calendar Graphics design
2
Books Digital separation
3
Annual reports Impression on laord 64,
mosps
4
Diarries mozps,
movps
5
Posters Cutting and trimming
6
Company profiles Hot melt binding
7
Programme of event Wide format prints e.t.c
8
Excercise books
9
Boards and barrners
1.9 DEFINITION OF TERMS
i)
Gender: Refers
to female or male
ii)
Discrimination : discrimination means
segregation, unfair treatment and disparate.
iii)
Development:
Development means to improvement, gradual improvement in future.
iv)
Entrepreneur:
A person who engage in business and take the risk involve in that business.
v)
Enterprise :
Enterprise is a
name of firm.
vi)
Advertising:
It is the aspect of promotion, which try to convince people about the virtues
of a production by using mass media.
vii)
Publicity:
Is the activities of securing editorial space as divorce from paid staff from
all media read, viewed by company for the specific purpose of assisting in the
meeting of sale.
viii)
Public Relation:
This is the process of fostering goal with outsider, so that people will desire
to do business with your company.
ix)
Personal Selling:
Process of information and persuading in order to buy their production and
services from which benefit are derived.
x)
Sale
Promotion: It is a techniques which company
adopted to capture target customers by attaching small gifts to their product
so as to generate sales.
xi)
Merchandising:
Is a special or ad-hoc promotion, it might involve a special arrangement of the
shop at a particular season or the use of contests such as the one for may come
up at a particular period of the year.
xii)
Store Demonstration:
It is where a group of customers or users may be called into the shop or demonstrates
a new product.
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