COSTUME AND MAKE-UP AS VERITABLE TOOLS FOR CULTURAL PROMOTION AND TOURISM: A STUDY OF NIGERIAN HOME VIDEOS

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COSTUME AND MAKE-UP AS VERITABLE TOOLS FOR CULTURAL PROMOTION AND TOURISM: A STUDY OF NIGERIAN HOME VIDEOS


Abstract
The study attempts to investigate the importance of costume and make up as viable tools for cultural and tourism promotion using Nigerian Home Videos as case study. It examines this topic by drawing copious evidence from the randomly selected Nigerian home videos watched. Most Nigerians takes home video as a means of entertainment. The  study sets to enlighten the public on other possible functions of Nigerian home video which entails culture and tourism promotion but on the contrary, despite the fact that movies all over the world perform this function, the recent movies in Nigeria are mainly for entertainment and relaxation instead of propagating and promoting tourism and our cultural values. The study reveals that Nigerian home videos produced in the early and late 20th centuries were more cultural oriented than the recent ones. Since language and culture are closely related, the use of English in Nigerian home videos is an indication of direct deviant from our culture. In sum, the study establishes the fact that there are movie-induced tourists that are attracted to the settings, images and scenes of specific locations that are employed in a movie but our movies have failed to reflect images and scenes that are compelling and inviting. Instead of promoting our culture, the Nigerian home video is striving for popularity as well as competing with other movies thereby importing foreign culture of kissing, nudity and other vices to the country.

TABLE OF CONTENTS
Abstract                                               1
Table of contents                                            2
Chapter one
1.1        General Introduction                                    5
1.1.1        Home video                                      5
1.1.2        History of Nigerian home videos                         5
1.2      Background to the study                             6
1.3      Statement of problem                                          7
1.4      Significance of the study                               8
1.5      purpose of the study                                    8
1.6      Research Questions                                  9
1.7      Scope of the study                                  9
1.8      Research methodology                                9
1.8.1        Research design                                 9
1.8.2        Study population                                    10
1.8.3       Sampling and sampling technique                         10
1.8.4       Method of data collection                               10
1.8.5       Method of data analysis                             10

Chapter two
2.1      Introduction                                        11
2.2     Costume and make up                                 11
2.3     Culture                                         12
2.4     Language and culture                                          14
2.5         Cultural theory                                 15
2.6     Tourism and theatre                                         16
2.7       Home videos                                             18
2.8       Nigerian home videos                                          20
2.9     Culture and the Nigerian home videos                        22

Chapter three
3.1        Introduction                                                25
3.2       Living in Bondage                                           25
3.2.1 Analysis and discussion on Living in Bondage                    26
3.2.2   Implication for the study                               26
3.3     Igodo                                           26
3.3.1   Analysis and discussion on Igodo                                    27
3.3.2 Implication for the study                                       27
3.4       Kingdom on Earth                                            28
3.4.1 Analysis and discussion on Kingdom on Earth                         28
3.4.2 Implication for the study                                       28
3.5       Ugly September                                  29
3.5.1   Analysis and discussion on Ugly September                       29
3.5.2   Implication for the study                               29
3.6     Alakada                                     29
3.6.1   Analysis and discussion on Alakada                          30
3.6.2   Implication for the study                               30
3.7     Analysis and discussion based on Research Questions             30
3.7.1   Research Question 1                                 30
3.7.2   Research Question 2                                         32
3.7.3   Research Question 3                                 33
3.7.4   Research Question 4                                 34
3.7.5   Research Question 5                                 34

Chapter four
4.1         Introduction                                        35
4.2     Summary                                     35
4.3     Findings of the study                                   36
4.4         Conclusion                                      38
4.5     Recommendations                                 38
4.6     Suggestions for further studies                         39
References                                      40

Appendices                                      42

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