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THE ROLE OF ACCOUNTING RATIO ANALYSIS IN MEASURING FINANCIAL PERFORMANCE OF A FIRM AND AIDING INVESTMENT DECISIONS

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THE ROLE OF ACCOUNTING RATIO ANALYSIS IN MEASURING FINANCIAL PERFORMANCE OF A FIRM AND AIDING INVESTMENT DECISIONS



ABSTRACT
This study explains the various accounting ratios that can be used in interpreting financial statements of businesses to determine the financial position of the firm as well as aid investors to make informed decisions. Questionnaires were distributed to 25 manage-ment and non-management staff of MTN Uyo Office. Both primary and secondary sources of data was used for the study. The data Collected via the primary data sources were analyzed using simple averages and percentages. After ratios analysis conducted on the chapter four, mode at 95 level of confidence (5% level of significance).  Finally, it was established that ratios analysis evils business decision.

TABLE OF CONTENTS
Title Page                                                                                                      
Dedication                                                                                                      
Certification                                                                                                  
Acknowledgements                                                                                      
Table of Contents                                                                                         

Abstract                                                                                                                    

 CHAPTER ONE

INTRODUCTION

 Background Information                                                                  

 Statement of Problem                                                            

 Objectives of the Study                                                                    

 Research Question                                                                            

 Significance of the Study                                                                 

 Scope of the Study                                                                            

 Limitation of Study                                                                                      

 Definition of Terms used in the Study                                 

Reference                                                                                                                   

CHAPTER TWO

REVIEW OF RELATED LITERATURE                                      

Introduction                                                                                       

 Financial Statement Analysis                                                

 Parties Interested in Financial Statement Analysis   

 Objectives of Financial Statement analysis              

 Sources of Information for financial

 Statement Analysis                                                                           

 Tools and Techniques of Financial

 Statement Analysis                                                                           

 Uses and Objectives of Ratio Analysis                                

 Types of Ratio Analysis                                                                     

 Univariate Ratio Analysis                                                                 

 Multivariate Ratio Analysis                                                  

 Limitations of Ratio Analysis                                                

 Reference                                                                                                                   

CHAPTER THREE

RESEARCH METHODOLOGY

 Introduction                                                                                       

 Research Design                                                                               

 Data Collection Technique                                                   

 Population                                                                                          

 Sample Size and Sampling Technique                                               

 Instrument for Data Collection                                                         

 Questionnaires Administration                                                         

 Reference                                                                                                                   

CHAPTER FOUR

PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

 Introduction                                                                                      

 Data presentation and Analysis                                                                     

 CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

Introduction                                                                                      

 Summary and Discussion of Findings                                  

 Recommendations                                                                             

 Conclusion                                                                                         

 Reference                                                                                                      

BIBLIOGRAPHY                                                                                       

APPENDICES


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